July 1, 2021. If there’s one common characteristic that HousingWire saw the brightest marketing leaders and minds in the housing industry wield last year, it was being agile. When the world shifted to work from home, marketers stepped in with new messaging and strategic campaigns to reach their target audience. When mortgage and acquisition activity picked up, marketers created new brand unity between companies. When purchase and refinance demand started spiking, marketers were there to ensure the massive expansion of the company was matched with strong culture, retention and partnerships. They were there, in the middle of everything, to make sure that brand loyalty would last well beyond 2021. This foundational first class of 2021 Marketing Leaders includes the most creative and influential marketing minds of the housing industry.
As chief marketing officer, Brandie Young has brought attention and light to Candor Technology, a two-year-old start-up that uses CogniTech Knowledge Engineering Technology to underwrite loans individually and make a decision to lend.